Entering the world of analytical devices and technologies, we were looking for answers to the question of what relations – or maybe reactions 🙂 – occur between the product and intangible values, such as knowledge, experience and innovation? And how to use them in promoting this business?
Our partner in this way was Pro-Environment, a distributor of the American tycoon and a pioneer of modern devices dedicated to chemical laboratories – PerkinElmer. We quickly found a common language. We were united by the conviction that science is close to art, and that the energies and images from both of these fields add up to provide a multi-level experience. It cannot be put more accurately – chemistry was born between us :).
The company planned to create a modern tool to facilitate communication with current and potential partners. We started our cooperation with organizing User Experience workshops. To find answers to the most important questions. Who are they, what are they doing, who are they addressing their offer to? What needs is the new website supposed to meet? Who do they want to be in the eyes of their partners? What picture to paint? It quickly turned out that people and passion for creating innovative technologies are the strength of this company. Analytical thinking, imagination and knowledge.
We work with archetypes. Universal patterns that, on the one hand, help the company to make its communication coherent, and on the other hand, help potential partners find and understand each other in it. In the case of Pro-Environment, this is the archetype of the sage.
The new website looks like a library and its collections. There is a spaciousness here that allows you to collect thoughts, but also a clear layout resembling catalogs with appropriate signatures visually organizing the content. The website serves as a guide to the company’s activities. Just like in a laboratory – everything has its place here. And it is the result of associations with the chosen archetype: the path leading to knowledge, creation and improvement of the world. Our cooperation does not end there. We liked the new communication concept so much that we are changing the entire design of Pro_Environment!
The scope of works that we have performed: communication strategy, development of a functional structure, User Interface, User Experience with workshops, mock-ups, prototype, graphic design, programming and implementation works. Desktop and mobile projects.
