Peugeot

Here we have expanded the brand perception with brand experience.

Peugeot Experience Magazine, a moving experience.

When Peugeot started to release its magazine, the goal was to invite people to join the wolrd of emotions, the thrill that accompanies driving. We challenged ourselves to do the same thing while designing its mobile version.

We decided to create a website that will be gadget-like. Cars are after all not only about moving from point A to point B. It’s about the pleasure. About the experience. About the countless gadgets, each of them taking care of something for us and making us enjoy the car like a child enjoys a new toy.

This experience was indispensible in the mobile magazine. Therefore, we designed it in a way to cause joy. The reader can play with the colours of the cars, different interior equipment, seeing the models from different sides… Also, there is an interactive layout that will allow him or her to feel the pleasure of becoming the designer.