FUTU Paper

Here we have strenghtened the brand essence in a non-standard way

FUTU, paper, tablet.

Stone beats scissors, scissors beat paper, paper lives in harmony with tablet… Al least this was the result of searching for the brand essence we achieved with Michał Małolepszy.

FUTU was the first Polish magazine big on design. Each edition was a refined in every detail work of art, combining minimalisation of form with maximalisation of content.

Michał Małolepszy was the man who made the work much better. Thanks to that, we were quickly able to discover that just like two molecules of hydrogen and one of oxygen become perfect water, Futu and paper are a combination that doesn’t need anything else. The essence of the brand turned out to be no unnecessary elements.

Therefore the mobile FUTU was designed exactly like the paper FUTU. Traditional, elegant and paper-like… and still surprising.

Stone beats scissors, scissors beat paper, paper lives in harmony with tablet… Al least this was the result of searching for the brand essence we achieved with Michał Małolepszy.

FUTU was the first Polish magazine big on design. Each edition was a refined in every detail work of art, combining minimalisation of form with maximalisation of content.

Therefore the mobile FUTU was designed exactly like the paper FUTU. Traditional, elegant and paper-like… and still surprising.